Cloud computing is going vertical
Cloud computing is the dominant conversation within all levels of IT these days. It is the rare computing paradigm shift that is affecting organizations of all sizes and maturity levels. The reason for this is that cloud computing is more than a new way to purchase software or “outsource” operations. It brings an evolved way of thinking about delivering IT services. Cloud computing is changing everything from the ground up and creating dynamic opportunities for organizations from SMB to the fortune 50.
To date a majority of the focus of cloud computing has been on general computing services including Infrastructure, Platform and Software as a service offerings. These general computing service offerings are the low hanging fruit. They provide significant opportunities for enterprises to reduce cost and increase agility. We are seeing significant adoption growth across public, private and hybrid clouds as the core computing principles of cloud computing take root.
Organizations are using these services to work though the complexities of extending the enterprise into the cloud. We are seeing cloud providers step up their capabilities around security, compliance, transparency, and integration with operational processes like those defined in ITILv3.
This is not a new point of view. What makes this post any different than my previous ones? Well, I am seeing the beginning of the next wave of cloud computing. These advances and the attained confidence of the enterprises will enable another round of services and the emergence of another set of cloud service providers.
The emerging solution providers are offering cloud based offerings targeted at industry vertical solutions. These service providers will differentiate themselves from other providers by providing deep industry expertise with value add services focusing on a particular industry vertical. We will see these value add providers take root across many industries and customer segments. Customers who were previously too small or cash poor to afford the complex, industry specific systems will now have the opportunity. Other customers will have the chance to decrease costs and leverage deep expertise in areas core to their business. This new breed of cloud service provider will provide service offerings that simplify many industries by tackling solution areas weighed down by regulations and other operational complexities.
The exciting thing about cloud computing is that it remains a moving target with service providers and customers both changing what kinds of service offerings they want to offer and are willing to consume. The next wave of service offerings is coming fast on the heels of the maturity of the first wave. This new breed of vertical, value adding service provider is pushing the ball forward.





